Brand catalog

Bring Home the Big Red Smile

Every Kool-Aid flavor in one place — from the classic unsweetened envelopes to Jammers pouches and fan gear. Pick a flavor, check the live price, and mix up a pitcher.

Shop the Classics
Kool-Aid Man bursting through a wall surrounded by fruit
Unsweetened Packets

Unsweetened Packets

You control the sugar, the strength and the pitcher size. One envelope, two quarts, endless mixing experiments.

Powder Mix

Powder Mix

Pre-sweetened and ready to stir. Canisters for the fridge pitcher, sticks for a single bottle of water.

Ready to Drink

Ready to Drink

No mixing at all. Sealed pouches that go straight from the case to the cooler.

Merchandise & Fun

Merchandise & Fun

Wear the smile. Collectibles, apparel and candy for everyone who grew up with the pitcher.

Most-Loved Flavors

The listings shoppers rate highest and come back to, refreshed with live pricing.

Since 1927

Invented by Edwin Perkins in Hastings, Nebraska, so a family drink could travel as a light envelope instead of a heavy bottle. It still works the same way.

Real Ratings Only

Every star figure on this site is the live public rating from the product listing. When a listing has no ratings yet, we say so instead of inventing praise.

Easy Checkout

Orders are placed with our retail partner. Delivery speed, payment options and returns follow the retailer's standard rules — no extra accounts needed here.

What the Ratings Say

No invented testimonials — just the numbers shoppers have left on the biggest listings.

4.8 out of 5 — 12,526 ratings

The thirty-pouch variety case - tropical punch, grape and cherry together, and the highest-rated box in the lineup.

Kool-Aid Variety Pack, 30 ct Box Tropical Punch, Grape & Cherry, 6 fl oz

4.7 out of 5 — 5,210 ratings

The nineteen-ounce tropical punch canister - the sweetened family-size scoop mix behind thousands of five-star pitchers. The figure is counted across all 2 versions of the listing.

Kool-Aid Drink Mix, Tropical Punch, 19 oz

4.8 out of 5 — 2,952 ratings

Ten strawberry kiwi Jammers pouches - the lunchbox format of the two-fruit blend, poured and sealed at the factory.

Kool-Aid Drink, 10 Pouches Strawberry Kiwi Flavor, 6 fl oz

A Pitcher, an Envelope and a Smile

Kool-Aid began in 1927, when Edwin Perkins of Hastings, Nebraska figured out how to take the juice out of a bottled drink called Fruit Smack and leave only the flavor. What remained fit in a paper envelope, shipped for pennies, and turned back into a full pitcher with nothing but water and sugar. Nearly a century later the idea is unchanged — and this catalog gathers every current form it takes.

Which Kool-Aid is right for you?

FormatHow it worksBest for
Unsweetened packetsAdd your own sugar and 2 quarts of waterPitchers, crafts, dyeing projects, controlling sweetness
Powder mixPre-sweetened canisters, sticks and liquid concentratesQuick pitchers and single water bottles
Ready to drinkSealed Jammers pouches, no mixingLunchboxes, coolers, parties
Merchandise & funApparel, collectibles and kitchen gadgetsFans and gift-givers

More than a drink

Ask around and you will hear the other uses: unsweetened envelopes tint play dough and yarn, flavor lip balm, and power science-fair volcanoes. That is why the classic packets stay in the lineup decade after decade — a quarter-teaspoon of concentrated cherry does a lot of things a bottled drink never could.

Whatever you pick, the card shows the live price and the real shopper rating from the listing, and the button takes you straight to our retail partner's checkout. No middle steps, no markup from us.